You sell more, but keep less.
You need to distinguish whether the pressure comes from margins, collections, or what you are investing to grow.
For business owners · Puerto Rico
You have the numbers. Can you make decisions with them?
Before hiring, investing, or taking on debt, you need to know what your business can sustain. PROA brings senior financial leadership to turn your numbers into scenarios and decisions. When those decisions need to be put into practice, we work with your team to establish the information, responsibilities, and follow-up.
Experience to understand what is at stake.
Arnaldo Quiñones, CPA, has led finance and operations across a US$4 billion cost base. At PROA, that experience helps assess which commitments your business can sustain and what putting them into practice requires.
Meet the team →Does this sound familiar?
There is a decision that cannot wait until the next close.
You want to grow and will need to commit money.
Hiring, buying equipment, or opening another business line changes your payments and the capacity your operation needs.
You need capital for the next step.
You want to define how much is needed, what you will use it for, and how you could repay it if sales fall short of expectations.
You are preparing to sell your business.
You need to know what your numbers show and what would need clarification before a buyer’s review.
Where PROA fits
Use the information to choose what to do.
Your accounting, your CPA’s analysis, and your team’s knowledge are the starting point. We work with them to test assumptions, compare options, and understand the consequences for cash and operations.
You make the decision. PROA helps prepare the conditions to execute it and review what happened afterward. The work may focus on a specific decision or include implementation and follow-up; that distinction is defined before we begin.
Illustrative example · Not a client case
The equipment purchase fits. What if two collections are delayed?
The purchase and a new hire may fit the forecast and no longer fit if collections are delayed. Before committing to both expenses, we compare three options: proceeding together, staggering them, or financing a portion. Each changes the payments, operating capacity, and risk you would take on.
The analysis helps define the conditions for moving forward and what change would require reconsideration.
How we work
A way of working you can keep using.
Understand.
We clarify the decision, the deadline, and what is happening in the business.
Compare.
We assess information and assumptions to evaluate the options and their consequences.
Decide.
You choose with a clear understanding of the conditions, risks, and resources each alternative requires.
Implement and review.
If the work includes implementation, we establish with your team who maintains the information, what changes to review, and how to follow up on actions.
When that question will arise again, leaving a forecast is not enough. Implementation work includes how to update it, who will use it, and when to revisit the decision. This allows your team to keep the information in use.
What to expect when working with PROA →An AI-native way of operating.
When it adds value to the work, PROA uses software, automation, and AI agents to reduce repetitive tasks, keep information useful, and support analysis. Financial judgment, decisions, and accountability remain with people.
PROA Industry Intelligence
Decisions also depend on what is happening in your industry.
Our synopsis on medical cannabis in Puerto Rico connects demand, prices, inventory, and capacity with questions about margins, cash, and the use of capital.
Read the synopsis →What do you need to decide, and by when?
Tell us what is ahead of you, what information you have, and what is at stake. The first conversation helps assess whether PROA can contribute and whether it makes sense to work together.
Let’s talk about your decisionOur scheduling page will open to arrange a conversation.
Scheduling opens in Spanish.
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